‘The Urban Collection’ by Suzanne Jackson & Keilidh Cashell lands in Allcare

Suzanne Jackson is the brains behind one of Ireland’s leading fashion, beauty and lifestyle blogs SoSueMe.ie, and her beauty brand SOSU has gone from strength to strength since its launch in 2015. Her latest venture sees her team up with leading Instagram & YouTube Makeup Artist Keilidh Cashell for ‘The Urban Collection’. The carefully perfected 3 piece collection, which includes lashes, makeup brushes, and an eye shadow palette, will be your secret weapon to creating rule-defying eye looks for the rebellious, edgy girl. With a total combined social media following of over 800k, this is the most anticipated beauty collaboration to hit Ireland, and has officially landed in selected Allcare stores!

The Urban Collection is bound to be a huge hit with beauty lovers, with the online pre-sale selling out in a flash. Speaking about the new range, Keilidh said “I am beyond excited to have finally created my perfect eyeshadow palette! I continuously struggle to find that one palette that I can take anywhere which contains all of my favourite eyeshadow shades. I love how all 16 shades in Urban Bible represent my two make up personas, Grunge Vs Insta Fun. My ultimate goal was to create a palette that would inspire everyone to play with colour and get creative. Release your inner freak!”

For updates, follow @sosu_bysuzannejackson and @allcarepharmacyirl on Instagram.

Guaranteed to make the perfect present for any make up fanatic, we are delighted that ‘The Urban Collection’ is now available our location.


Pauline and the team are so helpful and informed.  Great selection of makeup and beauty products.


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